Interactive Marketing and Multimedia Development

The phrase ” Interactive Marketing “ always catches the ears of those involved with marketing and education. Multimedia development can aid any business with disseminating information, whether marketing-based and offered to potential customers for free such as an interactive marketing CD-ROM, or education-based and offered to customers and students for a price such as an educational CD-ROM product.

Award-winning multimedia development firm, Chase Information Systems, Inc., is providing a free seminar on Interactive Marketing and Multimedia Development . This seminar will educate those attending on exactly what interactive marketing and multimedia development are, and how they can help create a visual image that will get your company results. Also discussed will be the associated costs of development, and how these services can be used as a tool for marketing and educating.

In our post-modern culture, marketing and educational products must entertain and inform, in order to interest your client or customer. It is crucial to captivate the viewer with multiple relevant stimuli. Furthermore, research has proven that individuals retain more of what they see and hear if the information is presented in a multimedia format specifically tailored to the audience.

Look, listen, and learn…

To learn more about multimedia marketing and educational product development, and to see various examples of such, you need to attend this seminar. Colin Chase kindly requests all parties interested in attending this workshop please stop by the Chase Information Systems booth prior so that a head count can be calculated (though this is not necessary, CIS asks for your cooperation in this manner).

Colin Chase, President and Multimedia Programmer of Chase Information Systems, Inc., will present this seminar. Other CIS staff will also be on hand for Q&A.

Presenter Colin Chase

Colin Chase started programming at the age of eleven on a TRS-80 from Radio Shack in 1981. Garnering an education and his first career position with the State University of NY, Chase worked for the FSA at Jamestown Community College in Jamestown , NY for many years in the 1990's. Chase then took a corporate computer position leading up to 2001 when he started his first foray into computer-based entrepreneurship, which lead to the formation of Chase Information Systems, Inc. (CIS) in June 2002.

While providing a custom-programmed solution for one of their clients, Colin Chase began “CD-ROM programming” using Macromedia-based platforms in 2001. CIS continued to provide more and more multimedia programming services to a variety of clients, and during 2005 the firm won its first international accolade for multimedia development.

To date Chase Information Systems has a handful of clients from around the country, including companies from: New York City , Chicago , Savannah , Las Vegas , Minneapolis , Toledo , Erie , Buffalo , Boston , and of course Jamestown NY .

In October 2005 Chase Information Systems, Inc. was awarded 3 rd Place in the 2005 INM Impressario Contest , which was co-sponsored by Macromedia and Adobe (before their merger). First place for this prestigious award was given to a project done for the Sony Corporation by Blueburst Ltd of England . Second place was awarded to a project done for Swarovski Digiscoping and this project was created by a division of the Sony Corporation in Austria . And third place was awarded to Chase Information Systems, Inc. of Jamestown , NY for the Video CD-ROM project they created for Weber Knapp Company . Following this award, CIS also won a Silver Davey Award in November 2005. This award was for a 3D Video Animation that they created for Vesuvius Monofrax of Falconer NY. This animation also won a Silver Telly Award , which is the highest Telly honor, and National Public Radio (NPR) out of Buffalo carried a story on CIS winning this award which aired during the summer of 2006.

Colin Chase has been the lead multimedia programmer for all CIS projects, as well as one of the primary creative agents and project manager.

2007 Erie Expo (Erie Industrial Expo)

Seminar:
Interactive Marketing

Presenter:
Colin Chase
Chase Information Systems, Inc.
www.chase-it.com

Time:
4:00 PM
Wednesday February 21, 2007

Online Product Display and RFQ Generating Systems

Displaying products or services online in a “shopping cart” type of environment is a crucial next step for many manufacturers and small businesses alike. Though the displayed products are not necessarily sold through such a program online, as often the products must be modified or even manufactured first. Yet showcasing the products online in an online product display is provided for three purposes. 1) To generate initial interest in the products or services, 2) to allow the potential customer to view critical information about the products or services necessary to be known before placing an order, and 3) to actively engage the potential customer with products and services showcasing options and modifications to spur ideas or make connections.

In such a system products are viewed by drilling down a list of product categories, and within a few clicks the online visitor is viewing the specific product or service they are interested in. The potential customer may then select options (i.e., modifications) for the product, customizing what it is that they want.

Building onto the product display capability, the industry is now seeing Smart Forms being utilized to assist in the generation of a Request-for-Quote (RFQ) based upon what the potential customer (website visitor) is viewing from the online product display. This system acts somewhat like an online shopping cart, and by using intelligent forms to ask the “right questions” the user can select specific properties they desire (i.e., options). The smart forms ask questions that are based upon the user's previous selections, so that the potential customer can choose the specific options they desire for the product line that they are interested in. What this means on the back-end is that an RFQ is generated. Though a conversation with a sales agent may also ensue after the RFQ is generated, ensuring that the RFQ is accurate, however much of the initial groundwork is done by the potential customer through this system that empowers them. Once the RFQ is generated, it is then posted to a sales office, and even to a specific sales agent if desired.

In essence an RFQ generating system stimulates new business growth as well as eases the process of preparing quotes. It aids a sales team in the time consuming and tedious process of quoting by allowing the potential customer to provide the input necessary to create the quote by empowering the customer, which in turn eases the work required in the quoting process.

To learn more about online product display and/or RFQ generation, as well as to see specific examples of such being offered by Chase Information Systems, please attend this seminar. Mr. Pattison kindly requests all parties interested in attending this workshop to please stop by the Chase Information Systems booth prior so that a head count can be calculated (though this is not necessary, CIS asks for your cooperation in this manner).

Shannon Pattison, Lead Programmer of Chase Information Systems, Inc., will present this seminar. Colin Chase and others from CIS will be on hand to assist in answering any questions.

Presenter Shannon Pattison

Shannon Pattison began his professional life as a Telephone and Data Circuitry Equipment Specialist with the Communications Squadron of the US Air Force in the early 1990’s. After an honorable discharge Mr. Pattison attended SUNY colleges studying as a Mathematics major with a minor in Computer Programming. In 2004 Mr. Pattison completed his studies at the University of Binghamton, and earned a Bachelors Degree in Mathematics.

Mr. Pattison started as an intern with Chase Information Systems, Inc. (CIS) while attending Binghamton University in 2003. Mr. Pattison has been the chief architect of numerous web applications that have been developed by CIS, including a system that connects all the hospitals in Chautauqua County to connect with Health Care Proxies and Advanced Directives information for the residents of Chautauqua County. Mr. Pattison is also the lead programmer of the new CIS Content Management System version 4.x, which is a complex J2EE web application that utilizes XML to communicate with a variety of user interfaces including web-based user interfaces (front ends), flash-based user interfaces, and even PDA user interfaces. Soon the system will also be WAP compliant and thus be able to communicate with cell phones, pushing content to the new generation of cell phones.

Shannon Pattison has been the Lead Programmer for all CIS web-based programming projects since June 2004, focusing on ASP and J2EE development. Mr. Pattison has been responsible for the company’s move away from server-side script languages like ASP and into Java (J2EE) development, as well as leading the company’s foray into the Open Source community.

2007 Erie Expo (Erie Industrial Expo)

Seminar:
Online Product Display and RFQ Generation Systems

Presenter:
Shannon Pattison
Chase Information Systems, Inc.
www.chase-it.com

Time:
3:00 PM
Wednesday February 21, 2007

Global Climate Change and How Renewables Can Save Businesses Money

The phrase "Global Climate Change" has existed in the scientific community's vernacular for more than 20 years, yet it is just now becoming a common term used by the mass populace. But, just what does Global Climate Change mean, how will it affect government policies in the near future, and how can this benefit a business?

Colin Chase is a certified “Global Climate Change Presenter”, having received certification from The Climate Project through specialized training in Nashville , TN in January 2007. Mr. Chase will be presenting a version of Al Gore's Slide Show Presentation focusing on what global climate change means for all of us, and what the solutions to this problem could mean for businesses (including commercial and industrial businesses, both small and large companies alike).

Mr. Chase has been a strong wind power advocate in western NY, advocating for responsible wind farms as well as wind turbines for personal homes and businesses using the latest technological advances in wind energy. Western NY ranks among the highest in the nation for wind energy potential and the Erie , PA region benefits from the same wind source coming off the Great Lakes . Other renewable energy sources will also be discussed such as small hydro heads, solar energy, and more.

This presentation is sure to attract many in the community, so please stop by the Chase Information Systems booth prior to this presentation to allow CIS to calculate how many will be attending.

Colin Chase, President of Chase Information Systems, Inc. and a certified Global Climate Change Presenter will provide this seminar. Various renewable energy industry representatives are scheduled to be on hand.

2007 Erie Expo (Erie Industrial Expo)

Seminar:
Global Climate Change and How Renewables Can Save Businesses Money

Presenter:
Colin Chase
Chase Information Systems, Inc.
www.chase-it.com

Time:
6:00 PM
Wednesday February 21, 2007